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How Direct Indexing Helps You Keep More of What You Earn

Alex Michalka, Ph.D

December 3, 2025

Back in 2013 when Wealthfront coined the term “direct indexing,” the strategy (which had been around for decades) was fairly exclusive. Companies like Parametric and Aperio had long offered direct indexing to wealthy clients, but Wealthfront was an early pioneer in offering the strategy for a low cost and low minimum to everyday investors.

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