{"id":15560,"date":"2022-01-26T09:05:41","date_gmt":"2022-01-26T17:05:41","guid":{"rendered":"https:\/\/www.wealthfront.com/blog\/?p=15560"},"modified":"2025-09-17T16:33:22","modified_gmt":"2025-09-17T23:33:22","slug":"wealthfront-has-agreed-to-be-acquired-by-ubs","status":"publish","type":"post","link":"https:\/\/www.wealthfront.com/blog\/wealthfront-has-agreed-to-be-acquired-by-ubs\/","title":{"rendered":"Wealthfront Has Agreed To Be Acquired by UBS"},"content":{"rendered":"\n

Note: In September 2022, together with UBS, we terminated our pending acquisition as part of the decision to remain an independent company. You can read the announcement\u00a0here<\/a>.<\/em><\/p>\n\n\n\n

I am excited to announce that Wealthfront has agreed to be acquired by one of the premier brands in wealth management, UBS, in a transaction valued at $1.4 billion. This partnership will be tremendously impactful in accelerating our business towards our vision to make it delightfully easy to build wealth on your own terms. Not only will we be able to better serve you by offering a number of compelling new services, but you will have access to UBS\u2019s industry-leading investing insights and research. Additionally, we\u2019ll be able to get our service into even more people\u2019s hands.<\/p>\n\n\n\n

We chose to join forces with UBS because we both saw the value this strategic partnership could bring. We are motivated by UBS’s vision to leverage the power of technology to expand their leading wealth management business, reach a broader audience, and offer clients greater convenience and personalization. We\u2019re incredibly excited that UBS has committed to letting Wealthfront operate under its brand as a standalone business. <\/p>\n\n\n\n

Ralph Hamers is a digital native, and when he assumed the role of CEO at UBS in November 2020, he was clear on his vision to further digitize UBS and its offerings. And he wants Wealthfront to join him in this journey.<\/p>\n\n\n\n

We were fortunate to get to know UBS\u2019s management when we started discussing a banking partnership with them in 2020. It was clear from the start that we shared the same values and culture. Like Wealthfront, UBS thinks about the client holistically and believes in the power of data and research to improve clients\u2019 outcomes and help them build long-term wealth.<\/p>\n\n\n\n

Now I\u2019m sure many of you are wondering how our service changes for you\u2014it doesn\u2019t. You will see no change to your experience and can look forward to benefiting from UBS\u2019s breadth of products, services, and intellectual capital. Rest assured that nothing will change with your account or the cost of our service. We will continue delivering great products and features to you, now at a much faster pace. And you\u2019ll get access to even more research and insights that can empower you as an investor.<\/p>\n\n\n\n

Our aspirations haven\u2019t changed. Our philosophy and principles remain the same. We want to make responsible investing available to a much broader audience\u2014and with UBS\u2019s help that should happen at a much faster rate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Note: In September 2022, together with UBS, we terminated our pending acquisition as part of the decision to remain an independent company. You can read the announcement\u00a0here. I am excited to announce that Wealthfront has agreed to be acquired by one of the premier brands in wealth management, UBS, in a transaction valued at $1.4 […]<\/p>\n","protected":false},"author":10003,"featured_media":15563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1360],"tags":[],"coauthors":[2446],"class_list":["post-15560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news"],"acf":[],"yoast_head":"\nWealthfront Has Agreed To Be Acquired by UBS | Wealthfront<\/title>\n<meta name=\"description\" content=\"Wealthfront has agreed to be acquired by the premier wealth management brand, UBS, in a transaction valued at $1.4 billion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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