{"id":1737,"date":"2012-01-20T04:03:18","date_gmt":"2012-01-20T12:03:18","guid":{"rendered":"https:\/\/www.wealthfront.com\/blog\/?p=1737"},"modified":"2022-01-11T17:12:46","modified_gmt":"2022-01-12T01:12:46","slug":"wealthfront-in-the-news","status":"publish","type":"post","link":"https:\/\/www.wealthfront.com/blog\/wealthfront-in-the-news\/","title":{"rendered":"Wealthfront In the News"},"content":{"rendered":"

Wealthfront: The Antidote To The Wealth Management Zombies<\/a><\/span><\/p>\n

On Jan. 16, in the new Pandodaily<\/a>, Sarah Lacy wrote about the culture clash between Wall Street and Silicon Valley.<\/p>\n

Like Zombies single-mindedly trolling an apocalyptic wasteland for brains, the wealth managers are coming<\/a>. They\u2019re staggering all over Silicon Valley with dollar signs in their sunken, dead eyes, muttering, \u201cNew millionaires.\u201d \u2026<\/p><\/blockquote>\n

But there\u2019s another way to combat the zombies: Manage your new riches on Wealthfront<\/a> instead. Last December, the site launched a new Online Investment Advisor aimed at precisely this audience.<\/p><\/blockquote>\n

I\u2019ve long been bullish<\/a> on Wealthfront, because I like the company\u2019s long-term focus and its emphasis on killing middlemen who extract ridiculous and hard-to-understand fees. Sooner or later the Internet has to disrupt the finance world, beyond just facilitating stock trades. It\u2019s one of the last industries to fall.<\/p><\/blockquote>\n

\n

Searching For Financial Advice Online
\n<\/span><\/strong>
\nOn Jan. 4, Wealthfront was featured<\/a> in a story on The Wall Street Journal\u2019s Total Return Blog. The story by Ruthie Ackerman quoted Wealthfront\u2019s CEO, Andy Rachleff.<\/p>\n

Andrew Rachleff, co-founder of Wealthfront, believes online financial platforms could reshape the advisory industry the way travel sites like Expedia and Orbitz transformed the travel industry when they eliminated the need to use travel agents. Clients are able to get a tailored portfolio through software that is \u201caccessible and simple enough for the consumer to use directly, eliminating the need for a human being,\u201d Rachleff says.<\/p><\/blockquote>\n

\u201cWhen you get rid of the human being, you get rid of much of the cost without getting rid of any of the rigor,\u201d he says.<\/p><\/blockquote>\n

\n

Engineer Your Portfolio With ETFs<\/span><\/strong><\/p>\n

Our slideshare, Engineer Your Portfolio With ETFs<\/a>, has more than 4,300 views. We hope that watching it helps you put your own portfolio together, enables you to ask an investment advisor better questions, and sheds light on what we do here at Wealthfront. If you haven\u2019t seen it yet, check it out.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wealthfront: The Antidote To The Wealth Management Zombies On Jan. 16, in the new Pandodaily, Sarah Lacy wrote about the culture clash between Wall Street and Silicon Valley. Like Zombies single-mindedly trolling an apocalyptic wasteland for brains, the wealth managers are coming. They\u2019re staggering all over Silicon Valley with dollar signs in their sunken, dead […]<\/p>\n","protected":false},"author":43,"featured_media":7261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1315,1360],"tags":[1298,1617,1644,1645,1646,1309,1362],"coauthors":[1276],"class_list":["post-1737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","category-product-news","tag-etfs","tag-online-financial-advisor","tag-pandodaily","tag-ruthie-ackerman","tag-sarah-lacy","tag-wall-street","tag-wealthfront"],"acf":[],"yoast_head":"\nWealthfront In the News | Wealthfront<\/title>\n<meta name=\"description\" content=\"PandoDaily on the culture clash between Wall Street and Silicon Valley; Wall Street Journal on Wealthfront; how to build a diversified portfolio using ETFs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wealthfront.com/blog\/wealthfront-in-the-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wealthfront In the News | Wealthfront\" \/>\n<meta property=\"og:description\" content=\"PandoDaily on the culture clash between Wall Street and Silicon Valley; 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