{"id":3923,"date":"2013-06-04T06:30:52","date_gmt":"2013-06-04T13:30:52","guid":{"rendered":"http:\/\/www.wealthfront.com/blog\/?p=3923"},"modified":"2022-01-11T17:12:43","modified_gmt":"2022-01-12T01:12:43","slug":"assets-under-management-may-2013","status":"publish","type":"post","link":"https:\/\/www.wealthfront.com/blog\/assets-under-management-may-2013\/","title":{"rendered":"Wealthfront Reaches A Quarter Billion Dollars"},"content":{"rendered":"

A<\/span>t Wealthfront, we believe everyone deserves sophisticated investment management. Our mission is to provide the same kind of high-quality financial advice offered by the best financial institutions and private wealth managers, without the high account minimums or costs.<\/p>\n

We\u2019re proud to announce our clients have enabled us to become the largest software-based financial advisor<\/b>.<\/p>\n

Our clients trust us to manage over $250 million in assets<\/b>, up more than 150% in 2013<\/b> alone.<\/p>\n

As it turns out, one billion quarters weighs a little more than 6,250 tons. It\u2019s a heavy responsibility.<\/p>\n

Leadership Through Relentless Improvement<\/h2>\n

When we launched our flagship service in December 2011, we hoped investors would love our automated, low-cost investment management.<\/p>\n

\n

We’ve relentlessly improved our service with features like our invite program and continuous tax-loss harvesting.<\/p>\n<\/div>\n

In the 18 months since that launch, we\u2019ve relentlessly improved our service with features like our invite program, continuous tax-loss harvesting, different investment mixes for taxable & retirement accounts, and a broadened set of diversified asset classes. In March 2013, we closed our second round of institutional financing of $20 million<\/a> with some of the best investors in technology. We are using the financing to fund our investment in top financial, engineering and design talent.<\/p>\n

Our promise to our clients: We will keep making Wealthfront better.<\/p>\n

Trust & Success<\/h2>\n

Wealthfront\u2019s success has helped give our clients the confidence to trust us with significant assets, well beyond typical online savings solutions. Our average client now trusts us with over $80,000, with accounts varying in size from $5,000 to over $5 million.<\/p>\n

Our success has also allowed us to attract exceptional financial expertise<\/a>, including our chief investment officer, Dr. Burton Malkiel, as well as some of the top software talent that helped build companies like Facebook and LinkedIn.<\/p>\n

Dreaming Big<\/h2>\n

Decades ago, Charles Schwab offered young Baby Boomers the ability to place trades directly. Vanguard gave everyone access to efficiently run index funds. Those businesses grew up with the Baby Boom generation and now manage more than $4 trillion in assets between them.<\/p>\n

At Wealthfront, our typical clients are in their 30s. We offer them what we believe everyone deserves: access to low-cost, tax-efficient, diversified portfolios. The members of Gen Y are just beginning to accumulate the wealth their families need. We plan to grow with them the way our predecessors grew up with the Baby Boomers.<\/p>\n

Wealthfront is just getting started. Join us<\/a> on the journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

At Wealthfront, we believe everyone deserves sophisticated investment management. Our mission is to provide the same kind of high-quality financial advice offered by the best financial institutions and private wealth managers, without the high account minimums or costs. We\u2019re proud to announce our clients have enabled us to become the largest software-based financial advisor. Our […]<\/p>\n","protected":false},"author":1,"featured_media":7224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1360],"tags":[1617,1362],"coauthors":[523],"class_list":["post-3923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-online-financial-advisor","tag-wealthfront"],"acf":[],"yoast_head":"\nWealthfront AUM Reaches A Quarter of A Billion Dollars<\/title>\n<meta name=\"description\" content=\"Wealthfront grows to a quarter billion in assets under management to become the largest online financial advisor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wealthfront.com/blog\/assets-under-management-may-2013\/\" \/>\n<meta property=\"og:locale\" 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