Advertising is a must for consumer-facing businesses. These companies provide the technology that makes placing those ads possible.

Tech that powers advertising

Allied Market Research projects that the adtech market will expand at a CAGR of 14.7% through 2031 to $2.9 trillion. The rapid adoption of AI and ad-supported streaming TV should broaden the opportunity for the adtech industry.

Privacy concerns could make it harder for adtech companies to acquire the data required to improve advertisers’ customer acquisition cost. Increased ad fraud (such as bot views of ads) could also negatively affect the appeal of adtech platforms.

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