Passive investing with an edge.
PassivePlus® is our signature suite of investment features designed to deliver more returns without more risk.
Wealthfront
Live the life you
want. We've got
your back.
Imagine being confident about the financial decisions
you make.
you make.
Sounds crazy,
we know.
Financial planning and investing
with Wealthfront couldn't be easier.
We do it for you.
Our investment strategies may be sophisticated, but our philosophy is simple.
Technology can do some things better than people. We use software to better execute time-tested investment strategies:
reduce
risk
We'll build you a diversified portfolio that aims to maximize returns without taking you out of your risk comfort zone. And our software automatically maintains the right level of diversification for you.
reduce
taxes
We built tax intelligence into our software to help lower the taxes you pay, so you'll have more money to invest.
reduce
fees
We don't let higher fees eat away at your long-term returns. Our fees are simple and low, and our goal is to keep offering more value without raising costs.
When it comes to your finances, what’s on your mind?
Maybe it’s retiring comfortably –
Or maybe it's something else.
and confidently. Or maybe it's giving your
kids the best educational opportunities.
Perhaps you just want a solid financial foundation for the future.
Or maybe it's something else.
You have goals.
We have ways to help you reach them.
Putting your mind at ease doesn’t have to be expensive.
We have the same low fee for everyone.
0.25%
A low annual advisory fee
No trading commissions.
No financial advisor salaries.
No financial advisor salaries.
No, really.
The sooner you start, the closer you’ll be to reaching your goals.
Does now work for you?
Get StartedStill not sure?
If you want to dig a little deeper before making a decision, we understand. Take a look into the thinking behind our approach.
Dive into our expertise
See why software is better than people.
Software provides an unlimited number of customers important services that had previously been available only to the very wealthy.
Meet our experts.
While technology makes our services possible, our expertise makes it exceptional. Meet the brains behind the operation.
Don’t let a down market get you down.
Investors have long known that staying the course is one of the most important things to do – it’s just emotionally hard to execute.
Find your personal financial Path.
It's a better way to experience financial planning. Path helps you prepare for your financial future, every step of the way.
Learn the essentials to buying a home.
Our home planning guide gives you the answers you need to help make the home of your dreams a reality.