Introducing Path - a new approach to financial planning. Learn more
Plan your future
Grow your wealth
Invest like a multimillionaire
Proven investment strategies, tailored advice, and premium financial services - all powered by technology.
Access secrets of the wealthy

Wealthfront provides you with a suite of services that traditionally only a multimillionaire could afford. Uncover strategies used by private wealth managers without having to pay high fees or meet steep minimums.

Tax-Loss Harvesting

Did you know that taxes can drain your investment returns even more than fees? Our unique services, Daily Tax-Loss Harvesting and Direct Indexing, lower your investment-related taxes, keeping more of your money invested in the markets.

Tailored Transfers

Do fears of a large tax bill prevent you from moving investments from another brokerage firm? Instead of selling everything at once, use our tailored transfer process to migrate your investments tax-efficiently over time.

Selling Plans

Do you receive company shares
as part of your compensation? Wealthfront’s Selling Plan helps all employees sell their shares tax-efficiently and commission free, at a level of service previously only available to executives.

Built for your financial future

It’s tough to know what the future may hold for you and your family. Wealthfront makes it easy to imagine what’s possible and helps you save and invest for what’s to come.

Find your Path

Path is Wealthfront’s unique approach to financial planning. It links directly to your accounts to build an accurate picture of your financial life. Path tells you how you're tracking towards your goals and updates as your spending behavior changes.

  • See if you're on track
  • Explore new scenarios
  • Get actionable advice
Invest in what matters

Wealthfront helps you and your family work towards your financial goals. Open the accounts that suit your needs and trust an investment strategy that prioritizes low fees, tax-efficiency, and diversification.

Powering your financial life with technology
Always working for you

Wealthfront constantly optimizes your portfolio through rebalancing, intelligent dividend reinvesting, and tax-loss harvesting.

Convenience through automation

Review your account and take action anytime, anywhere. No need to schedule phone calls or advisor appointments.

Advice for the real you

By linking directly to your outside accounts, Wealthfront analyzes your true financial activities to provide insights and advice.

Keeping you on course

An automated service removes emotion from investing and keeps you focused on the long-run.

We take security seriously. Your data is secured with 256-bit encryption.
Your finances on the go

Wealthfront is available across desktop and mobile devices. Always have a financial advisor at your fingertips, no matter where you are.

Low transparent fees

Don’t let investment fees eat into your returns. Wealthfront’s advisory fee is a fraction
of what traditional advisors and wealth managers charge.

Flat annual advisory fee
  • No trading commissions or hidden fees
  • Portfolio of low-cost ETFs
  • Your first $10,000 managed free
Start growing your wealth today