Wealthfront

Live the life you want. We've got your back.

Invest now

Imagine being confident about the financial decisions
you make.

Sounds crazy,

we know.

Financial planning and investing with Wealthfront couldn't be easier. We do it for you.

Our investment strategies may be sophisticated, but our philosophy is simple.

Technology can do some things better than people. We use software to better execute time-tested investment strategies:

reduce
risk

We'll build you a diversified portfolio that aims to maximize returns without taking you out of your risk comfort zone. And our software automatically maintains the right level of diversification for you.

reduce
taxes

We built tax intelligence into our software to help lower the taxes you pay, so you'll have more money to invest.

reduce
fees

We don't let higher fees eat away at your long-term returns. Our fees are simple and low, and our goal is to keep offering more value without raising costs.

Our Philosophy

When it comes to your finances, what’s on your mind?

Maybe it’s retiring comfortably –

and confidently. Or maybe it's giving your

kids the best educational opportunities.

Perhaps you just want a solid financial foundation for the future.

Or maybe it's something else.

You have goals. We have ways to help you reach them.

Explore Your Next Steps

Putting your mind at ease doesn’t have to be expensive.

We have the same low fee for everyone.

0.25%

A simple annual advisory fee

No trading commissions. No hidden fees.
No financial advisor salaries.

No, really.

The sooner you start, the closer you’ll be to reaching your goals.

Does now work for you?

Get Started

Still not sure?

If you want to dig a little deeper before making a decision, we understand. Take a look into the thinking behind our approach.

Dive into our expertise

Passive investing with an edge

PassivePlus® is our signature suite of investment features designed to deliver more returns without more risk.

See why
software is better than people

Software provides an unlimited number of customers important services that had previously been available only to the very wealthy.

Meet our experts

While technology makes our services possible, our expertise makes it exceptional. Meet the brains behind the operation

Don’t let a
down market get you down

Investors have long known that staying the course is one of the most important things to do – it’s just emotionally hard to execute.

Find your personal financial Path

It's a better way to experience financial planning. Path helps you prepare for your financial future, every step of the way.

Get smart advice. It’s no longer just for the already-wealthy

Our level of investment sophistication has grown to arguably exceed that of private wealth managers.