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Liked and subscribed. Companies that sell products or services under a subscription model.

Subscription model

According to a Bank of America white paper, a subscription model is a good way for merchants to establish predictable revenue and potentially more personalized products.

According to a [[link1]], a subscription model is a good way for merchants to establish predictable revenue and potentially more personalized products.

On the other hand, Bank of America also notes that churn (canceling of subscriptions) can be a challenge for subscription models, especially when customers are initially obtained via discounts.

On the other hand, [[link2]] also notes that churn (canceling of subscriptions) can be a challenge for subscription models, especially when customers are initially obtained via discounts.