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A new reality is on the way. These companies are paving the way with augmented reality and virtual reality (AR and VR) technology.

Virtual and augmented reality

McKinsey projects the immersive reality market (including AR and VR) could reach $1.2 trillion by 2035. A report by Gartner includes AR/VR as one of the top technologies that will disrupt sales over the next several years.

The AR/VR market hasn't exploded yet. It could take much longer than expected to become a significant market.