Wealthfront Nasdaq-100 Direct
Invest in
Nasdaq-100® stocks
for less than an ETF.Invest in Nasdaq-100®
stocks for less than an ETF.
One of the most recognizable indexes in the world, the Nasdaq-100® is known as a beacon for growth-oriented companies and investor optimism. With Nasdaq-100 Direct, you can own individual stocks of the Nasdaq-100 Index® and help lower your tax bill with Tax-Loss Harvesting—especially if you have capital gains from your stock comp or other investments. All for a low annual advisory fee of 0.12%, lower than the expense ratio of QQQ® or QQQM.
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Securities shown are for illustrative purposes only, and are not a recommendation to buy or hold.
As easy as investing in an ETF. With more to show for it.
Index investing is a time-tested strategy for building long-term wealth. And while buying an ETF is easy, it isn't optimized for tax savings. With Nasdaq-100 Direct, our software handles the trading and rebalancing for you, and provides the extra benefit of always-on Tax-Loss Harvesting—for less than the expense ratio of any Nasdaq-100® ETF, including QQQ® or QQQM.
 Nasdaq-100 Direct | Nasdaq-100® ETFs | |
|---|---|---|
Invest in stocks of the Nasdaq-100® | ||
Tax-Loss Harvesting on individual stocks | ||
Exclude the stocks you don't want us to trade | ||
Fees | 0.12% Advisory fee | 0.15–0.20% Expense ratio |
Information as of 10/6/25, does not include all relevant ETFs or factors, and may change.
Information as of 10/6/25, does not include all relevant ETFs or factors, and may change.
Invest in innovation.
And keep more in your pocket.Unlike buying a single ETF, direct index investing has the potential to unlock significant tax savings from Tax-Loss Harvesting. When a stock dips in value, we can sell it (and replace it with a similar stock) to capture the “loss.” This creates an opportunity to help you save money on your taxes, even if the market is up or down: our software automatically looks for opportunities to help lower your tax bill. And the less you owe in taxes, the more of your earnings you can keep.
Part 1
Invest in Nasdaq-100® stocks.
Nasdaq-100 Direct lets you own individual stocks that make up the Nasdaq-100 Index®, some of the most innovative companies driving the US economy. By owning many stocks—instead of a single ETF—we'll help find more opportunities to collect tax savings and lower your tax bill.
Part 2
Save money on taxes.
As the market moves, we'll look for opportunities to turn day-to-day losses into tax savings. At tax time, these savings can help lower your taxes on capital gains and ordinary income—and any losses you don't use in a given year can still be used in the future.
Putting your tax savings to work.
At tax time, your harvested losses could potentially lower your capital gains taxes and even some of your ordinary income, depending on your tax situation and other factors. And when you reinvest the money you save, you'll have a better chance to see the benefits of compounding over time.
Sample Tax-Savings Scenario
If your portfolio harvested $10,000 in losses here's how that could impact your taxes, assuming you have some capital gains and ordinary income.
1.
If a client had $6,000 in capital gains, the first $6,000 in losses would offset all $6,000 of those capital gains.
Remaining losses: $4,000
2.
The next $4,000 in losses would offset up to $3,000 of your income.
Remaining losses: $1,000
3.
$1,000 in remaining losses carry forward to lower next year's taxes!
Disclosures: This general example is illustrative and not legal or tax advice. It shows how tax harvesting losses might be used, but individual tax situations and changing tax laws will lead to different results so it’s best to consult a tax advisor regarding your specific situation. Keep in mind, harvested losses first offset capital gains of the same type (short-term losses against short-term gains, long-term losses against long-term gains). Net losses of either type can then be deducted against the other type of gain.
Invest in
Nasdaq-100® stocks.
Except the stocks
you don't want.
Some stocks you may not want to own. Maybe a stock doesn't align with your values or you don't need more equity in your employer, or maybe you just need to be mindful of certain trading restrictions. Unlike an ETF, you can avoid investing in any stock in the Nasdaq-100® while we continue to track the index. Just opt out of your unwanted stocks when you open your account and we'll automatically rebalance the weights to help keep you in line with the index.
The big question is why not? For other FAQs, keep reading.
To learn more about Nasdaq-100 Direct, read our blog or whitepaper.
