Investing isn’t an art. It’s a science.

About 50 years ago, our Chief Investment Officer Burt Malkiel launched the passive investing revolution.

Passive investing is foundational, but technology is our innovation.

Our software-only solution puts your money to work automatically, while keeping costs and taxes low. And it’s all effortless for you.

Investing isn’t an art. It’s a science.

About 50 years ago, our Chief Investment Officer Burt Malkiel launched the passive investing revolution. Since then, it’s shown time and again to be the right way to invest for the long-term.

Passive investing is foundational, but technology is our innovation.

Our software-only solution puts your money to work automatically, while managing your risk and keeping costs and taxes low. And it’s all effortless for you.

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We don’t believe in chasing the market.

But that doesn’t mean there aren’t ways to enhance your returns.

We’re rooted in passive investing, which means we’ll build you a globally diversified portfolio of low-cost index funds. And we aim to maximize your returns by following a few simple principles.

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Minimizing your fees

Fees compound over time and eat into your returns. We choose low-cost ETFs, and only charge a 0.25% annual advisory fee on what you invest — a quarter of the industry average1.

Lowering your taxes

Reducing the taxes you pay leaves more money that can grow for you. Our software executes trades strategically to lower your tax obligation, so you can reinvest the savings.

Managing your risk

After we get to know you, we’ll build a custom portfolio that reflects the risk you’re willing to take. As the markets move, our software adjusts your portfolio to ensure it stays balanced.

Our investment strategy is time-tested.
But technology is the game changer.

PassivePlus® is our suite of investment strategies grounded in academic research and brought to life by software. We didn’t invent these strategies, but our technology has made them available to a new generation of investors.

Our software executes these strategies better than a person ever could. No time, no work, no reasons left to procrastinate.

PassivePlus® is our suite of investment strategies grounded in academic research and brought to life by software. We didn’t invent these strategies, but our technology has made them available to a new generation of investors.

Our software executes these strategies better than a person ever could. No time, no work, no reasons left to procrastinate.

Tax-Loss Harvesting
Tax-Loss Harvesting looks daily for opportunities to lower your tax bill without disrupting your overall investment strategy.
Stock-level Tax-Loss Harvesting
An enhanced form of Tax-Loss Harvesting that looks for movements in individual stocks within the US stock index to harvest more losses and lower your tax bill even more.
Risk Parity
Risk Parity aims to increase your risk-adjusted returns in a wide range of market environments through an enhanced asset allocation strategy.
Smart Beta
Smart Beta aims to increase your returns by weighting securities in the US stock index more intelligently
As you invest for tomorrow,
see what your money can do.

Our dynamic planning experience helps you explore the possibilities of life and provides actionable insights and advice. Find out what it takes to buy a home, take time off for travel, or enjoy an early retirement.

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Where to save: $500 /month in Wealthfront Account Currently $450/month $1,100 /month in Wealthfront Account Currently $450/month $1,300 /month in Work 401(k) Currently $650/month $300 /month in Chase Checking Currently $1,000/month $400 /month in Chase Checking Currently $1,000/month COMFORTABLE COMFORTABLE MANAGEABLE COMFORTABLE Retire at age 59 Purchase a 2BR in Austin, TX Time Off Traveling goal-timeoff-sm goal-retirement-sm goal-home-sm My planned savings $2,100/mo $2,800/mo
Putting your money to work
doesn’t have to be expensive.
A simple annual advisory fee
0.25%
See exactly how much it would cost you

Invest a little time in the details.

Still deciding if we’re right for you? These frequently asked questions may help:

How is this different than investing in the S&P 500?

Investing in the S&P means only investing in US equities. Diversification is the key to long-term investing, which is why we select low-cost investments from 11 global asset classes to build your portfolio. Read more about the importance of global diversification. Want your own personalized portfolio? Answer a few questions to get started.

Can I move my money out if I want to?

Yes, you can withdraw your money at any time with no fees.

How do you define “long-term” investing?

To us, long-term investing means investing for at least five years.

What does opening a new account involve?

We ask a few questions so we can build an investment portfolio that suits your needs. Once your money arrives, we'll invest it automatically.

What are the costs to invest?

We’re glad you asked. Our advisory fee is 0.25% and you’ll pay a fund fee of 0.07%-0.16%.

Why should I choose you over competitors?

We’re the only service of our type to be completely technology-driven. Manage your finances from your phone without ever needing to schedule a call. Learn more

How much do I need to invest?

Our account minimum is just $500.

What are my options for funding?

You can deposit cash from your bank or transfer investments from another brokerage. Learn more

What if I have investments elsewhere?

You don't need to sell your investments to move them. We make the transfer process free, simple, and tax-efficient. Learn more