Sell company stock

Company stock: To sell or not to sell?

Holding on to your stock is no different than buying stock. In both cases, you are making an active decision to take a gamble on a single company.

Selling Plan helps reduce your risk and put your hard-earned compensation to work the right way.

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Holding on to your stock is no different than buying stock. In both cases, you are making an active decision to take a gamble on a single company.

Selling Plan helps reduce your risk and put your hard-earned compensation to work the right way.

The struggle (to sell) is real.

Not selling your shares may feel like you’re supporting your company. And waiting for the stock price to rise can be exhilarating. But emotions aside, holding too much of a single stock is risky.

So we designed Selling Plan to sell your shares and automatically reinvest the cash in a diversified portfolio. This lowers your risk and sets you up for the long term.

83%

Percentage of technology companies with IPOs between 1990 and 2012 that underperformed the S&P 500

Selling Plan takes the work out of selling stock.

Whether you received your stock after a recent IPO or from an annual bonus, it often just sits in your company’s default stock plan account.

While keeping it there feels convenient, selling it requires a ton of manual effort on your part.

Selling Plan makes the right decisions for you and does all the work automatically.

Automated

Avoid the emotional roller coaster of watching your company’s stock price. We sell your stock for you, a little each day, respecting blackout windows and lock-up periods.

Tax-smart

Delegate the pain of calculating taxes. We sell shares in a way that minimizes your taxes. Plus, we automatically estimate your tax bill and can even set aside the cash to cover it.

Flexible

Set aside funds for a splurge. Whether you’re eyeing a new car or your dream home, we can set aside cash for upcoming purchases first, then invest the rest. Update your plan at any time.

$0.00
Our Trading Fee

A traditional stock administrator can charge up to $19.95 per trade, which could cost you up to $5,000 per year*. We charge nothing.

Peace of mind
in your pocket

Keep track of your stock sales from anywhere with our mobile app.

You can review selling windows, recent transactions, and upcoming sales.

Make your stock
work harder.

Available for Alphabet, Amazon, Apple, Arista Networks, Box, Facebook, Microsoft, Pure Storage, Salesforce, Square, Twilio, Twitter, Yelp, Zillow.

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Still not sold on selling your stock?

Here are few questions that helped others make up their minds:

What does it take to set up my plan?

Just answer a few questions on your selling preferences, including how many shares to sell within a certain time frame.

How do I move my shares over?

Link your stock plan account to Wealthfront and initiate a transfer. Once your shares arrive, we’ll start selling according to your plan.

What if I need help with the process?

Email, call, or schedule an appointment with our team of experts. We’re happy to help!

Do I have to move all my shares at once?

No, you can transfer as much stock as you like. But Selling Plan can more efficiently minimize your tax bill when it manages your entire stock position.

What types of shares can Selling Plan manage?

All your vested and exercised stock, such as RSUs or exercised options (ISOs or NSOs). In some cases, shares purchased from an ESPP.
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What if I need to make a change to my plan?

You can pause, change, and resume your selling schedule at any time.

* Calculations for commissions is as follows: We multiplied the approximately 250 trading days per year times the assumed $19.95 per trade.