Single-stock diversification service
We'll help sell your shares and diversify your
holdings. Simple. Tax-smart. Commission free.
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Why use Wealthfront to sell?
Our recommended selling strategy minimizes taxes and sells your shares gradually. Doing this on your own is expensive and time-consuming.

We prioritize selling shares with lower tax rates first and can even set aside cash to cover your taxes.

Completely automated

We sell some of your shares every day, respecting blackout windows. Pause, restart, or update your plan at any time.

No commissions

A traditional broker can charge up to $19.95 per trade. This could cost you up to $5,000 per year.* We do it for free.

Selling your stock is simple

Link your stock plan account

Connect the account that holds your shares to Wealthfront, and we automatically pull in the necessary information to build your plan.

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Get advice on how to sell

Not sure when to sell or how much? Wealthfront can help you make these decisions. With a few clicks, you'll have a selling plan that's tailored to your situation.


Hassle-free transfers

Moving your shares over to Wealthfront is easy. Set up your selling plan, and we'll handle the rest.

We'll estimate taxes and help you plan for them

Tax treatment of stock sales is complicated. It's often a challenge to forecast how much you'll owe come tax season.

As we sell shares, we automatically estimate your tax bill. We can even set aside cash to cover this upcoming expense.

Invest for the long term

We will reinvest your sales proceeds into a diversified portfolio tailored for you. Your account will benefit from tax-minimized automatic rebalancing.

Plus, our services like Tax-Loss Harvesting and Direct Indexing can help lower your taxes, further improving your after-tax returns.

Changing your selling plan is easy

We understand that situations change. At any time, you have the ability to:

  • Pause or resume your selling schedule
  • Adjust how quickly we sell your shares
  • Set aside cash for big purchases, such as a car or a home
  • Schedule one-time sales
Stay updated from anywhere

Download our mobile app to stay updated on the progress of your selling plan even when you're on the go. You can keep track of selling windows, share value, and recent sales.