Today, we’re excited to share new features in our Brokerage Account, expanding on the investing experience previously offered through the Stock Investing Account, including instant trading, recurring investments, and limit orders. It’s now easier than ever to invest on your terms with more choices, more control, and instant trades (when markets are open) across an expanded range of 8,000+ newly added stocks and ETFs. Here’s a look at what’s new:
- Recurring investments: Automatically invest on a schedule you determine
- Trade instantly: Buy, sell, and reinvest immediately during market hours
- Set limit orders: Choose to buy or sell when the price of a security reaches a certain level
- Share-denominated orders: Buy or sell a specific number of shares, rather than a dollar amount
- 8,000+ additional ETFs and stocks: Explore newly added securities by category or search for the ones you already know
A surprisingly simple Brokerage Account
We designed our Brokerage Account to be the easiest place to buy and hold ETFs and stocks. As we worked to improve the Brokerage Account, we saw an opportunity to provide our clients with a much simpler investing experience than was available elsewhere.
Even if you’ve never invested before, the product makes it easy to get started by browsing categories of popular and industry-specific ETFs and stocks before you buy. And because our Brokerage Account and Cash Account work together, you can buy ETFs and stocks in just a few taps, for as little as $1—your cash earns an industry-leading APY in the Cash Account until you’re ready to invest. As a result, your money keeps working for you, even when it’s not in the market.
Whether you’re new to investing or simply want to add ETFs and stocks to your existing portfolio, the Brokerage Account makes this easy. And, as we continue to build a future that favors people over institutions, we’ll continue to expand our product suite to meet our clients’ evolving needs. This includes offering Joint Brokerage Accounts and Trust Brokerage Account, adding support for a Portfolio Line of Credit, and providing even more flexibility in how you invest, with more to come.
Disclosure
The information contained in this communication is provided for general informational purposes only, and should not be construed as investment or tax advice. Nothing in this communication should be construed as a solicitation or offer, or recommendation, to buy or sell any security or establish any account.
The Brokerage Account is a self-directed brokerage account offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Clients are responsible for evaluating their investment opportunities and risks and making investment decisions.
Investing involves risk, including the possible loss of principal, and past performance does not guarantee future results. Securities investments are not bank deposits, are not bank guaranteed or FDIC-insured, are not insured by any federal government agency, and may lose value.
Trades submitted during market hours are sent promptly for execution. Execution may not be immediate and can be affected by market conditions, trading volume, liquidity, and other factors.
The Cash Account is offered by Wealthfront Brokerage LLC. Neither Wealthfront Brokerage LLC nor any of its affiliates are a bank, and the Cash Account itself is not a deposit account. Wealthfront Brokerage sweeps available cash balances to Program Banks, where the funds earn a variable Annual Percentage Yield (“APY”). Visit www.wealthfront.com/programbanks for details.
© 2026 Wealthfront Corporation. All rights reserved.
About the author(s)
Dave Myszewski is the Vice President of Product at Wealthfront where he oversees product development, consumer research, and client support. Prior to Wealthfront, Dave worked at Apple for 12 years including an engineering role on the first iPhone. Dave holds an MS and BS in Computer Science from Stanford University. View all posts by Dave Myszewski
