Fortune favors the smart, not the bold.

Picking stocks and chasing market fluctuations may be exciting. But in reality it’s a fool’s errand.

Even Warren Buffett would agree.

Picking stocks and chasing market fluctuations may be exciting. But in reality it’s a fool’s errand.

Even Warren Buffett would agree.

We’re rooted in passive investing.

We believe parking your money in a diversified portfolio of low-cost index funds and having the patience to stay the course will always be a better approach to active investing. Why? Because active investing requires a judgment call every time the market moves. And even the experts aren’t immune to human error.

This may sound intuitive, but it was a radical idea when economist Dr. Burton Malkiel introduced it. But academic research and time-proven results have confirmed: it works.

He’s a smart guy, Burt. So smart we made him Wealthfront’s Chief Investment Officer.

“A blindfolded monkey could select a portfolio that would do just as well as one carefully selected by experts.”

~Burton Malkiel, A Random Walk Down Wall Street

Our main focus is helping you increase your returns

But that doesn’t mean we chase the market.

As Burt famously said, a blindfolded chimpanzee could pick stocks just as well as the experts.

So we focus on what we can control:

Lowering your taxes

Reducing the taxes you pay leaves more money that can grow for you. Our software executes trades strategically to lower your tax obligation, so you can reinvest the savings.

Minimizing your fees

They compound over time and eat into your returns. We choose low-cost investments and charge a low 0.25% annual advisory fee—a quarter of the industry average

Managing your risk

Your investments should reflect the risk you’re willing to take. We’ll create a diversified portfolio and keep it balanced for your risk tolerance.

But we don’t
just stop there.

Our rules-based investment approach is transforming an industry.

PassivePlus®, our signature suite of rules-based investment features designed to deliver more returns without increasing risk.

Our team of PhDs only consider academically-proven, time-tested strategies that are rules-based and don’t require human judgement every time the market moves.

If they find clear data that a strategy may add real value on top of just buying and holding an index fund, then our technology experts deliver that strategy through software which means lower costs and broader access.

The result has the potential to provide a powerful edge over just buying an index fund.

Tax-Loss Harvesting
Tax-Loss Harvesting looks daily for opportunities to lower your tax bill without disrupting your overall investment strategy.
Stock-level Tax-Loss Harvesting
An enhanced form of Tax-Loss Harvesting that looks for movements in individual stocks within the US stock index to harvest more losses and lower your tax bill even more.
Smart Beta
Aims to increase your returns by weighting securities in the US stock index more intelligently.
Risk Parity
Risk Parity aims to increase your risk-adjusted returns in a wide range of market environments through an enhanced asset allocation strategy.

It all sounds very sophisticated,
because it is.

But for you, it’s effortless.

Wealthfront is complexity, simplified.

It all sounds very sophisticated,
because it is.

But for you, it’s effortless.

Wealthfront is complexity, simplified.