Fortune favors the smart, not the bold.

Picking stocks and chasing market fluctuations may be exciting. But when it comes to long-term investing, you can't expect to outperform the market.

Even Warren Buffett would agree.

Picking stocks and chasing market fluctuations may be exciting. But when it comes to long-term investing, you can't expect to outperform the market.

Even Warren Buffett would agree.

We believe in passive investing.

This simply means parking your money in a diversified portfolio of low-cost index funds and having the patience to stay the course. It was a radical idea when economist Burton Malkiel first introduced it.

But academic research and time-proven results have confirmed it works.

He’s a smart guy, Burt. So smart we made him Wealthfront’s Chief Investment Officer.

93%

Percentage of actively managed U.S. equity funds that underperformed their benchmark in 2016.

We have ways to increase your returns.

Chasing the market just isn't one of them.

There are some things you can control in long-term investing.

And that's where the opportunities lie.

Manage your risk

Your investments should reflect the risk you’re willing to take. We’ll create a diversified portfolio and keep it balanced for your risk tolerance.

Lower your taxes

Reducing the taxes you pay leaves more money that can grow for you. Our software executes trades strategically to lower your tax obligation, so you can reinvest the savings.

Minimize your fees

They compound over time and eat into your returns. We choose low-cost ETFs and only charge a 0.25% annual advisory fee — a quarter of the industry average.

But we don't
just stop there.

Wealthfront is transforming an industry.

PassivePlus® is our signature suite of investment features designed to deliver more returns without more risk.

Our world-class research team determines the most effective time-tested strategies. Then our technology experts develop ways to execute them with greater speed and precision than a person ever could.

The result is a powerful new way to put our financial prowess to work for you.

Tax-Loss Harvesting
Tax-Loss Harvesting looks daily for opportunities to lower your tax bill without disrupting your overall investment strategy.
Direct Indexing
An enhanced form of Tax-Loss Harvesting that looks for movements in individual stocks to harvest more losses and lower your tax bill even more.
Advanced Indexing
An improvement to what’s commonly called Smart Beta, this strategy increases your returns by weighting securities in your portfolio more intelligently.

It all sounds very sophisticated,
because it is.

But for you, it's effortless.

Wealthfront is complexity, simplified.

It all sounds very sophisticated,
because it is.

But for you, it's effortless.

Wealthfront is complexity, simplified.