You need a special team to pursue a mission as lofty and ambitious as ours — to democratize access to sophisticated financial advice. That’s why we are always on the hunt for great talent – especially ones who are laser focused on improving clients’ lives and challenging the status quo. Today I’m thrilled to announce the addition of Jason Kilar to our board of directors. Jason was the founding CEO of Hulu, and was a long-time Amazon executive, so he understands how to transform an industry.

Disciple of Disruption

Jason played an important role building Amazon from an online book retailer into ‘the everything store’ we all know and love today. He wrote the original business plan for and ran Amazon’s entry into the video and DVD businesses. He then served as Senior Vice President, Worldwide Application Software, where he led an organization of hundreds of world-class technologists and reported directly to CEO Jeff Bezos.

In 2007, Jason signed on as the founding CEO of the groundbreaking online video service Hulu. Under Jason’s leadership, Hulu quickly grew to become one of the world’s most popular destinations for streaming television and movies, generating over $1 billion in revenue in the year of his departure. Today Hulu continues to disrupt cable industry, and is now a key player in original content, winning its first Emmy Awards in 2017.

Path: The Next Frontier

As you can see, there is a common theme among the companies that Jason is drawn to. They have a non-consensus view of the world, and that view ends up being right. For Wealthfront, many people thought we were crazy when we launched Path, our automated financial planning service. The industry consensus is that financial advice will always be delivered through a person simply because it’s always been done that way. But Path removes the inconvenience and cost of setting up a meeting with a financial advisor to deliver a planning service that is more connected, personal and instant. And because it’s software based, Path will only get better over time. No other automated investment service is applying technology to financial advice the way we are, let alone delivering financial planning on a mobile platform. We believe Path is the foundation of a great advice platform and the key to attracting our core audience, people under 40.

We want everyone in the Millennial generation to receive their financial advice from Wealthfront. We know this is an audacious goal, but as Jason likes to say, “there’s nothing more intoxicating than doing big, bold things.” His wisdom and customer-centric mentality will be invaluable as we evolve with the growing needs of our clients to become the automated advisor of choice for young professionals and families across the U.S.

 Welcome to the Board of Directors, Jason!

Subscribe to our blog
Please fill out this field.
You've successfully subscribed to our blog.


Nothing in this communication should be construed as an offer, recommendation, or solicitation to buy or sell any security. Wealthfront’s financial advisory and planning services, provided to investors who become clients pursuant to a written agreement, are designed to aid our clients in preparing for their financial futures and allow them to personalize their assumptions for their portfolios. Additionally, Wealthfront and its affiliates do not provide tax advice and investors are encouraged to consult with their personal tax advisors.

All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Wealthfront and its affiliates rely on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information.

About the author(s)

Andy Rachleff is Wealthfront's co-founder and Executive Chairman. He serves as a member of the board of trustees and chairman of the endowment investment committee for University of Pennsylvania and as a member of the faculty at Stanford Graduate School of Business, where he teaches courses on technology entrepreneurship. Prior to Wealthfront, Andy co-founded and was general partner of Benchmark Capital, where he was responsible for investing in a number of successful companies including Equinix, Juniper Networks, and Opsware. He also spent ten years as a general partner with Merrill, Pickard, Anderson & Eyre (MPAE). Andy earned his BS from University of Pennsylvania and his MBA from Stanford Graduate School of Business. View all posts by Andy Rachleff