At Wealthfront, we help you build long-term wealth on your own terms. Our investment in technology allows us to build and ship new products and enhancements quickly, which means our offerings get better every year. This was especially true in 2024—we launched a new product or feature almost every month of the year, all designed to deliver more value to you. 

At Wealthfront, we:

  1. Automate wealth-building tools and offer them at a lower cost so more people can access them.
  2. Build products that can benefit you in all market conditions. 
  3. Make money work the way it should, with no hassle or headaches.

These principles informed everything we built last year, both big and small. Here’s what we launched in 2024.

Faster, easier money movement

  • Free instant withdrawals: It’s now faster than ever to access the money in your Cash Account (with an industry-leading APY from our partner banks). In early 2024, we began offering free same-day withdrawals to any eligible linked external account. We then upgraded to 24/7/365 free instant withdrawals for eligible accounts through the RTP Network and FedNow—including weekends and holidays. Nearly every platform that offers instant withdrawals charges a fee for it, but not us. This feature is so popular that clients have already transferred more than $8 billion through our faster withdrawals. We’ve loved hearing your positive feedback.
  • Streamlined transfers & recurring withdrawals: We made it easier to transfer funds between individual, joint, and trust Cash Accounts you own. You can also set up recurring withdrawals from Wealthfront, which we’ve seen many of you use to automatically send money to other accounts for recurring payments like a mortgage or credit card bill.

Sophisticated tax optimization strategies made simple

  • Automated Bond Ladder: Bond ladders provide steady yield, help manage interest rate risk, and help investors save on state income taxes, but they’ve traditionally been complex to set up—often requiring manual tracking or high management fees. To make this smart wealth-building strategy more accessible, we launched our Automated Bond Ladder—a first-of-its-kind product that automates the entire process for you for our low, annual 0.25% advisory fee.
  • Wealthfront’s S&P 500 Direct: We reimagined how investors can benefit from investing in the S&P 500® index. With S&P 500 Direct, you can hold many of the individual stocks that make up the index and benefit from our automatic Tax-Loss Harvesting. This new product has been particularly popular with public company employees who want to offset capital gains from equity compensation. 
  • Tax-optimized portfolio allocations: We updated the asset allocations for all of our Automated Index Investing Accounts, Automated Bond Portfolios, and IRAs to help improve your after-tax, risk-adjusted returns. For our taxable Automated Investing Accounts, we now offer three portfolio versions tailored to low, medium, and high tax levels. For California residents, we’ve introduced a California-specific version of our taxable portfolios which includes a California municipal bond ETF. The interest from this ETF is exempt from both state and federal taxes.

Lower costs & more savings

  • Free wires from any Cash Account: We made wire transfers free for all Cash Accounts as part of our ongoing effort to lower your costs.
  • More free ATMs: In addition to our nationwide network of over 19,000 free ATMs, you can now benefit from free out-of-network ATM withdrawals, too. We reimburse ATM fees up to $7.50 per withdrawal, twice per month, for withdrawals from any ATM in the US. 
  • Lower APR on our Portfolio Line of Credit: We simplified and reduced the APR on our Portfolio Line of Credit—now, instead of a range, you see one flat rate. We decreased that rate by more than 1% in 2024. As of the publication date of this article, the APR is a very low 5.41%, making it an attractive option compared to credit cards (average APR: 19.49%) and personal loans (APR: 6.99% – 35.99%).

Improved client experience

  • Automated account closure: Closing an account should be as easy as opening one. Now, in the event you want to close your Cash Account, you can now initiate a closure when you do a full withdrawal.
  • Shared views: If you have a joint account, you and your partner now have a better view of your combined financial picture. You can both now access shared accounts through a unique login, see who made each transaction, and allow your partner to see any of your individual accounts so it’s easier to tell what’s just yours and what’s shared. We’re also working on adding joint checking features soon.

What’s ahead in 2025

2024 was a big year, and we’re honored that over 1 million clients like you now trust us with more than $80 billion of your hard-earned savings. And we’re just getting started.

At Wealthfront, our products are constantly getting better, and 2025 will be no different. This year, we’re excited to improve how our ecosystem of products works together to provide you with a more seamless experience as you build long-term wealth. We’ll also work on new ways to support your journey to reach important financial milestones.

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Disclosure

The information contained in this communication is provided for general informational purposes only. Nothing in this communication should be construed as investment or tax advice, a solicitation or offer, or recommendation, of any security or investment strategy. Any links provided to other server sites are offered as a matter of convenience and are not intended to imply that Wealthfront Corporation (“Wealthfront”) or any of its affiliates endorses, sponsors, promotes, and/or is affiliated with the owners of or participants in those sites, or endorses any information contained on those sites, unless expressly stated otherwise.

The Cash Account is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), member of FINRA/SIPC and is not a bank. The Annual Percentage Yield (“APY”) for the Cash Account may change at any time. The APY represents the weighted average of the APY on the aggregate deposit balances of all clients at the participating program banks. Deposit balances are not allocated equally among the participating program banks. Wealthfront Brokerage conveys Cash Account funds to the depository institutions that accept and maintain such deposits. The cash balance in the Cash Account is swept to one or more of the program banks where it earns a variable rate of interest. There is no minimum balance required to open or maintain the Cash Account.

Real-Time Payments (“RTP”) transfers and FedNow instant transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Wealthfront doesn’t charge fees for RTP, FedNow, or wire transfers, but receiving institutions may. Processing times may vary depending on individual circumstances and funds availability may depend on the receiving institution.

Investment management and advisory services are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Please see our Full Disclosure for important details.

Investing in U.S. Treasuries involves risks, including but not limited to interest rate risk, credit risk, and market risk. While U.S. Treasuries are considered to be among the safest investments, they are not entirely risk-free, and there is a potential for loss of principal. Returns on U.S. Treasuries can also be affected by changes in the credit rating of the U.S. government, although such occurrences are rare. Investors should consider their tolerance for these risks and their overall investment objectives before investing in U.S. Treasuries. Tax treatment may vary depending on individual circumstances. To understand implications for your specific financial situation, consult with a tax professional.

The S&P 500® (the “Index”) is a product of S&P Dow Jones Indices LLC and/or its affiliates (“S&P DJI”) and/or their third-party licensors and has been licensed for use by Wealthfront. S&P®, S&P 500®, US 500™, The 500™, are trademarks of S&P Global, Inc. or its affiliates (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); third party licensor trademarks in the Index, if any, are trademarks of the respective third party licensors. The S&P 500 Index and S&P 500® have been licensed for use by S&P DJI and sublicensed for certain purposes by Wealthfront. Wealthfront’s statements are not endorsed by and Wealthfront’s products are not sponsored, endorsed, sold or promoted by S&P DJI, Dow Jones, S&P, their respective affiliates, or their third-party licensors and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the Index.

S&P 500 Direct invests in many of the stocks in the S&P 500®, but it may not invest in all 500 stocks. As a result, its performance may deviate from that of the S&P 500® index due to tracking error, market conditions, and the limitations of Tax-Loss Harvesting. Customization options, such as excluding individual stocks, may affect your portfolio’s ability to track the S&P 500® index. The S&P 500® index has delivered an average annualized return of 10.26% since its inception in 1957 through the end of 2023, but this does not guarantee future performance and actual investment outcomes may vary. The index performance referenced does not reflect the impact of fees, expenses, or taxes that may apply to an investor’s actual investments. Neither Wealthfront nor any of its affiliates guarantees the performance of the S&P 500 Direct or any other investment product. Returns are subject to market fluctuations and cannot be predicted or guaranteed.

The effectiveness of the Tax-Loss Harvesting strategy to reduce the tax liability of the client will depend on the client’s entire tax and investment profile, including purchases and dispositions in a client’s (or client’s spouse’s) accounts outside of Wealthfront Advisers and type of investments (e.g., taxable or nontaxable) or holding period (e.g., short-term or long-term). Tax-Loss Harvesting may generate a higher number of trades due to attempts to capture losses. There is a chance that trading attributed to Tax-Loss Harvesting may create capital gains and wash sales and could be subject to higher transaction costs and market impacts. The performance of the new securities purchased through the Tax-Loss Harvesting service may be better or worse than the performance of the securities that are sold for Tax-Loss Harvesting purposes.

Risk-adjusted returns cannot be guaranteed and are subject to the performance of the underlying assets and market conditions. There is no assurance that Wealthfront’s strategies will achieve their intended results or reduce the risks associated with investing. Wealthfront’s tax-optimization strategies, including Tax-Loss Harvesting and optimized portfolio recommendations based on estimated tax levels, are designed to minimize the impact of taxes. However, the actual tax benefits realized by clients will vary depending on individual circumstances, and Wealthfront does not guarantee specific tax outcomes. Changes to tax laws or investor behavior may affect the tax optimization strategies discussed.

Municipal bond ETFs, including California-specific municipal bond ETFs, may provide interest that is exempt from federal income tax and, in some cases, state income tax. However, certain municipal bond income may be subject to the federal alternative minimum tax (AMT) or other state and local taxes. Tax savings from municipal bonds are most beneficial for investors in higher tax brackets, and may not provide significant benefits to investors with lower tax rates. Please consult your tax professional to understand how the tax treatment applies to your specific situation. California municipal bond ETFs included in portfolios for California residents may offer additional tax benefits specific to California state income tax. The potential tax advantages of investing in California-specific municipal bond ETFs are most significant for individuals in the highest California tax brackets. Clients should consider their own state tax rates when evaluating the potential benefits of these portfolios.

Fee-free ATM access applies to in-network ATMs only. Each calendar month, current eligible clients with ATM Transactions will receive a reimbursement of certain fees associated with their first two out-of-network ATM Transactions. Wealthfront Brokerage will utilize its best efforts to reimburse Green Dot’s $2.50 “out-of-network fee” and up to $5.00 of any operator or owner’s fee for your ATM Transactions, up to a maximum reimbursement of $7.50 per ATM Transaction (the “Reimbursement”). Your maximum total monthly Reimbursement shall be $15.00 ($7.50 + $7.50). If an ATM operator charges fees other than out-of-network fees and/or owner’s fees, Wealthfront Brokerage will not reimburse any portion of those fees. Once the maximum total monthly Reimbursement has been reached, no subsequent out-of-network ATM fees or charges that occur that calendar month will be reimbursed. For full details please review the Out-of-Network ATM Fee Reimbursement Terms and Conditions.

Portfolio Line of Credit (“PLOC”) is a margin lending product offered exclusively to clients of Wealthfront Advisers by Wealthfront Brokerage. You should consider the risks and benefits specific to margin when evaluating your options. Learn more about these risks in the Margin Handbook. PLOC eligibility is subject to a minimum account balance which is subject to change.

Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.

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About the author(s)

Dave Myszewski is the Vice President of Product at Wealthfront where he oversees product development, consumer research, and client support. Prior to Wealthfront, Dave worked at Apple for 12 years including an engineering role on the first iPhone. Dave holds an MS and BS in Computer Science from Stanford University.